June 29, 2010 • Article by Nettie WellsIn Part One I discussed the idea that marketers seem determined to overwhelm the user with sitelinks rather than thinking about how to optimise sitelink performance. Today I want to talk about how we can actually improve performance by making sitelinks more distinctive and relevant to the user. In an ideal world, every sitelink would... Read more →
June 29, 2010 • Article by Nettie WellsNeil has been busying himself in the murky world of Google Sitelinks over the last few days. What he stumbled upon in the process turned out to be something of an eMarketing Quivira… When Google released Ad Sitelinks they blogged that : “Ad Sitelinks is a new AdWords feature that allows you to extend the... Read more →
June 28, 2010 • Article by Nettie WellsHurray! Google have recently added a new match type to the three which have been available to date ( ie. Exact, Phrase and Broad Match.) This allows advertisers to specify that a word or phrase within the keyword must always be present in any search query. This word is specified by a +. For example, +kids... Read more →
June 24, 2010 • Article by Nettie WellsI’ve been checking out some new research from SeeWhy/Nielsen discussing the methods that the top ten converting websites use to draw in those high conversion rates. Read their free ebook here to get their take on things but to summarise here are a couple of key themes: 4 out of the top 5 force a... Read more →
June 18, 2010 • Article by Dan FallonI stumbled upon an interesting article from SeeWhy about online purchasing behaviour and shopping cart abandonment rate. According to them, below are the top 5 reason why users leave the checkout process when buying online: Shipping and handling costs were too high 44% I was not ready to purchase the product 41% I wanted to... Read more →
June 17, 2010 • Article by Nettie WellsLy Tran and Marius Smyth from Google’s European HQ in Dublin flew in to celebrate Search Star’s fifth birthday and to present us with our Adwords Certified Partner status.
June 14, 2010 • Article by Dan FallonIn April 2010, Google announced that they were taking a “new approach” to how they work with ad agencies. Their key change was the introduction of a new Google Adwords Certification program enabling agencies to become Adwords Certified Partners, replacing the old Google Adwords Professionals program. We were delighted by Google’s move as frankly the “bar”... Read more →