Part Two – The Sitelinks Strike Back
June 29, 2010 • Article by Nettie Wells
In Part One I discussed the idea that marketers seem determined to overwhelm the user with sitelinks rather than thinking about how to optimise sitelink performance. Today I want to talk about how we can actually improve performance by making sitelinks more distinctive and relevant to the user. In an ideal world, every sitelink would... Read more →Part One – Ad Sitelinks Ad Infinitum
June 29, 2010 • Article by Nettie Wells
Neil has been busying himself in the murky world of Google Sitelinks over the last few days. What he stumbled upon in the process turned out to be something of an eMarketing Quivira… When Google released Ad Sitelinks they blogged that : “Ad Sitelinks is a new AdWords feature that allows you to extend the... Read more →Broad Match Modifier – the Cool new Tool
June 28, 2010 • Article by Nettie Wells
Hurray! Google have recently added a new match type to the three which have been available to date ( ie. Exact, Phrase and Broad Match.) This allows advertisers to specify that a word or phrase within the keyword must always be present in any search query. This word is specified by a +. For example, +kids... Read more →Conversion Tips From The Top 10 Converting Websites
June 24, 2010 • Article by Nettie Wells
I’ve been checking out some new research from SeeWhy/Nielsen discussing the methods that the top ten converting websites use to draw in those high conversion rates. Read their free ebook here to get their take on things but to summarise here are a couple of key themes: 4 out of the top 5 force a... Read more →Are You Selling Online? Are You Remarketing?
June 18, 2010 • Article by Dan Fallon
I stumbled upon an interesting article from SeeWhy about online purchasing behaviour and shopping cart abandonment rate. According to them, below are the top 5 reason why users leave the checkout process when buying online: Shipping and handling costs were too high 44% I was not ready to purchase the product 41% I wanted to... Read more →Google Come To Visit
June 17, 2010 • Article by Nettie Wells
Ly Tran and Marius Smyth from Google’s European HQ in Dublin flew in to celebrate Search Star’s fifth birthday and to present us with our Adwords Certified Partner status.Search Star Ltd becomes a Google Certified Partner
June 14, 2010 • Article by Dan Fallon
In April 2010, Google announced that they were taking a “new approach” to how they work with ad agencies. Their key change was the introduction of a new Google Adwords Certification program enabling agencies to become Adwords Certified Partners, replacing the old Google Adwords Professionals program. We were delighted by Google’s move as frankly the “bar”... Read more →Welcome To The Search Star Blog
June 14, 2010 • Article by Dan Fallon
We should have created a blog years ago but at least it is done now….the blog exists. Please keep checking us out to read what we have to say about life at Search Star and the search & online marketing industry. Regards, Dan