How Does Google Calculate That Mysterious “Quality Score” ?
Have you ever wondered how exactly Google generates a “Quality Score” ? Or even what this mysterious “Quality Score” is supposed to be? Here at Search Star we’ve done a bit of digging and stumbled across a few crucial bits of information. First and foremost, the formula used by Google to generate an ads “Quality... Read more →How Does Google Calculate That Mysterious "Quality Score" ?
July 30, 2010 • Article by Nettie Wells
Have you ever wondered how exactly Google generates a “Quality Score” ? Or even what this mysterious “Quality Score” is supposed to be? Here at Search Star we’ve done a bit of digging and stumbled across a few crucial bits of information. First and foremost, the formula used by Google to generate an ads “Quality... Read more →You’re My Wonder Wheel
Today we’re going to talk about an underused but secretly powerful tool; the Google Wonder Wheel. Released in May 2009 – the wonder wheel shows a user search terms related to their current search query. This enables users to explore relevant search terms, some of which may be more useful than their original search query.... Read more →You're My Wonder Wheel
July 28, 2010 • Article by Nettie Wells
Today we’re going to talk about an underused but secretly powerful tool; the Google Wonder Wheel. Released in May 2009 – the wonder wheel shows a user search terms related to their current search query. This enables users to explore relevant search terms, some of which may be more useful than their original search query.... Read more →AdWords… So What’s True And What’s False?
Alright boys and girls, it’s been a long time since I’ve made a blog entry. I’m Gordon by the way. I know you’re probably all getting accustomed to Neil’s (boring, just joking) ramblings but I’ve managed to fix a few bugs so I can post properly now. Right, ok let’s crack on. Neil normally blogs... Read more →AdWords… So What's True And What's False?
July 26, 2010 • Article by Dan Fallon
Alright boys and girls, it’s been a long time since I’ve made a blog entry. I’m Gordon by the way. I know you’re probably all getting accustomed to Neil’s (boring, just joking) ramblings but I’ve managed to fix a few bugs so I can post properly now. Right, ok let’s crack on. Neil normally blogs... Read more →Where’s The Value In Social Media?
July 23, 2010 • Article by Nettie Wells
Some critics have argued that there is no measurable value in companies contributing to social media sources. So does that mean that all those hours networking with contacts on Facebook or updating your latest Tweets are wasted? Should we be investing in strategies with a measurable return on investment instead? Well the short answer is... Read more →Social Media Ad Targeting
July 21, 2010 • Article by Nettie Wells
On the day when Facebook looks set to break the 500 million members mark, it seems more important than ever to think about the benefits of advertising on social media sites. Following on from our last entry on Promoted Tweets – we will discuss how improved user targeting techniques have made Facebook & LinkedIn the... Read more →Promoted Tweets
July 19, 2010 • Article by Nettie Wells
Twitter has finally rolled out the first of its big advertising platforms with the release of Promoted Tweets. For now they are only beta testing with a “handful of innovative advertising partners” such as Red Bull and Sony but if the first phase goes as planned then we could see a big shift in the... Read more →