Google Comparison Ads
August 27, 2010 • Article by Nettie Wells
Article first published as Google Comparison Ads on Technorati. At the back end of October last year Google announced the launch of AdWords Comparison Ads. This comparison tool was originally limited to the US mortgage and refinancing sectors but just recently I’ve been shopping around for a new credit card. Imagine my surprise, then, when... Read more →Analytics, Analytics, Analytics!
August 26, 2010 • Article by Dan Fallon
We’ve heard so many stories about people willing to spend a small fortune on AdWords without giving a care in the world about Analytics. To me, that’s almost like going out and buying a pair of shoes without knowing your size. Sure, if you tried hard enough and convinced yourself hard enough you probably could... Read more →IP Targeted AdWords Campaigns
August 25, 2010 • Article by Nettie Wells
Before we talk about how to set up IP targeting on your AdWords campaigns we should think a little about when it would be appropriate for advertisers to target users from specific locations. In reality, IP targeting works best for local businesses keen to avoid spending money on clicks that are never likely to generate... Read more →The ‘Negative Search Query Report’
Yesterday we talked about the benefits of using Google’s ACE program to accurately measure how changes you have made to your AdWords campaigns have affected campaign performance. This got me thinking about how this would work for negative keywords and quickly realised that the picture isn’t quite as rosy as it seems. Here’s my problem;... Read more →The 'Negative Search Query Report'
August 24, 2010 • Article by Nettie Wells
Yesterday we talked about the benefits of using Google’s ACE program to accurately measure how changes you have made to your AdWords campaigns have affected campaign performance. This got me thinking about how this would work for negative keywords and quickly realised that the picture isn’t quite as rosy as it seems. Here’s my problem;... Read more →When should I use PPC rather than SEO?
August 20, 2010 • Article by Nettie Wells
I’m always being asked by people to explain why a website should pay for traffic through PPC that they could be getting through SEO. It’s a good question with lots of good answers and so today the aim will be to explore 5 examples of when you should be using PPC instead of SEO and... Read more →Why Should You Use Google e-Commerce Tracking Code?
August 19, 2010 • Article by Nettie Wells
The first question to answer is this: why is e-commerce tracking important for your business? Well in short, transaction data is an invaluable asset in analysing online business performance and maximising ROI. While it’s great to be able to measure conversions through AdWords, most business owners and managers are only really interested in revenue…and that’s... Read more →What is Remarketing?
August 17, 2010 • Article by Nettie Wells
Hiding away deep inside the Audiences tab of your Google AdWords account is one of online advertisings most mysterious and powerful secrets. If you haven’t heard about remarketing before now then this post will help you understand exactly what remarketing is, how it’s done and explain the reason behind that niggly feeling you get as... Read more →Google, Analytics & Conversion Talk
Last night I went to Bristol and gave a talk to the Bristol Marketing Network http://www.linkedin.com/groups?mostPopular=&gid=57398 on the increased professionalisation of the PPC Industry by Google and Google’s increasing focus on analytics and conversion optimisation. I was hugely impressed that Oakley and Martin had managed to set up a thriving & FREE networking group for... Read more →Google, Analytics & Conversion Talk
August 11, 2010 • Article by Dan Fallon
Last night I went to Bristol and gave a talk to the Bristol Marketing Network http://www.linkedin.com/groups?mostPopular=&gid=57398 on the increased professionalisation of the PPC Industry by Google and Google’s increasing focus on analytics and conversion optimisation. I was hugely impressed that Oakley and Martin had managed to set up a thriving & FREE networking group for... Read more →