Google’s Testing More Ads (Positions 4-11)
January 25, 2011 • Article by Dan Fallon
I noticed something today which interested me, and it leads on quite nicely from Emma’s blog early this month about Google’s test on the top 3 ad formats. As you may be aware, Google has strict character limitations for headlines (25), description lines (35) and display URLs (35) for all text ads, so I was... Read more →How Search Fluctuates within Different Travel Markets
January 17, 2011 • Article by Emma Chun
Today is “Blue Monday” – statistically the most depressing day of the year, which also makes it the perfect day to start thinking about your next holiday! We thought it would be interesting to see how search for different travel markets fluctuates throughout the year. Ski Holidays: For Ski holidays (blue line) search starts to... Read more →How Has Travel Related Search Changed Over The Last 3 Years?
January 17, 2011 • Article by Dan Fallon
At first thought, probably not a lot, but once one starts to dig into it, it’s been quite a bit actually. One of the best tools for visualising this data is Google Insights for Search, which allows users to obtain general analysis of broad volume patterns (for free of course!). Using this, what I’ve done... Read more →Google Is Testing Top 3 Ad Formats
January 14, 2011 • Article by Emma Chun
Whilst searching online this morning, look what we found…! Google is testing a new format for the top three PPC ads by merging the ad headline with the first line of the description to make one long hyperlink. Why? The effect of the test is to make the Top 3 ads look more like organic... Read more →Change to the appearance of search ad display URLs
January 12, 2011 • Article by Dan Fallon
Google AdWords recently announced that they will be making changes to the appearance of search ad display URLs. Following the change, the domain portion of your display URL will always be shown in lowercase letters. For example, if your display URL is Subdomain.Example.com/Subdirectory, it will appear as subdomain.example.com/Subdirectory. I’m sure there’s going to be much... Read more →“You can make money without doing evil”
This is the 6th point in Google’s 10 point corporate philosophy and is the source of Google’s “Don’t be evil” mantra. Call me naive but I’ve always been quite impressed by the way they live up to it. Below is a small example of “Don’t be evil” in action…. Matt Cutts’ (Head of the anti-spam... Read more →"You can make money without doing evil"
January 10, 2011 • Article by Dan Fallon
This is the 6th point in Google’s 10 point corporate philosophy and is the source of Google’s “Don’t be evil” mantra. Call me naive but I’ve always been quite impressed by the way they live up to it. Below is a small example of “Don’t be evil” in action…. Matt Cutts’ (Head of the anti-spam... Read more →