PC & Mobile Search By Time Of Day
Two weeks ago I was invited to a day of lectures at Google HQ in London called Insights 2011. Today in the office we were discussing volumes of search by hour across the day and I remembering seeing this chart. I shared it with the team and thought it also of broader interest (hence the... Read more →PC & Mobile Search By Time Of Day
March 31, 2011 • Article by Dan Fallon
Two weeks ago I was invited to a day of lectures at Google HQ in London called Insights 2011. Today in the office we were discussing volumes of search by hour across the day and I remembering seeing this chart. I shared it with the team and thought it also of broader interest (hence the... Read more →2010 Online Advertising Breaks £4bn Barrier
March 29, 2011 • Article by Jack Sladek
According to the IAB the UK online advertising market was worth over £4.1bn in 2010 and accounted for nearly 25% of the total £16.6bn market. Search grew 8% YoY and accounted for 57% of the online total but other areas of online are catching fast. Notable risers were Facebook with 200% YoY growth and mobile... Read more →How efficient are your Remarketing campaigns?
March 23, 2011 • Article by Emma Chun
If you have well structured campaigns, targeted ad texts, a great website and a competitive offering your PPC campaigns are likely to be generating leads…but what about the visitors who need a little extra persuading? Remarketing: How does it work? Remarketing on the Google Display Network helps you stay connected with people who’ve previously visited... Read more →“The Acceleration Of Everything”
This was the slightly chilling /thrilling theme of Google’s UK agency conference at Google’s London HQ last week. Google runs these “Insight” conferences every 6 months or so for their partner agencies. They keep us up to speed with developments in Google’s world and allow agencies to enjoy some free “love” from Google’s account teams.... Read more →"The Acceleration Of Everything"
March 21, 2011 • Article by Dan Fallon
This was the slightly chilling /thrilling theme of Google’s UK agency conference at Google’s London HQ last week. Google runs these “Insight” conferences every 6 months or so for their partner agencies. They keep us up to speed with developments in Google’s world and allow agencies to enjoy some free “love” from Google’s account teams.... Read more →Google Buys The Whole Herd
March 14, 2011 • Article by Lizzy Lillington
It’s been a great 1st quarter for us this year, having received news that our charity client has successfully secured a Google Grant! Google Grants gives free advertising budget to charities using Google AdWords. It’s taken Send A Cow several months get approved into the program, so good things really does come to those who... Read more →Increased Easter Travel search – are you ready?
March 11, 2011 • Article by Emma Chun
This week we received an interesting report from Google about travel-related search over the Easter period. According to Google, “March is important in the online travel market and travel queries grew 19% in March 2010 compared to the previous year” and there are several factors why travel search is likely to increase again this year:... Read more →No More Unicode Text Icons In Ad Sitelinks Extensions
March 11, 2011 • Article by Ed Culliford
It’s a sad week for us lovers of Unicode text icons… Google has banned all advertisers from decorating their ad sitelinks extensions with these pretty icons. I’ve included before and after screenshots just to help make things clearer, allowing you to easily identify the differences. Since the beginning of the week we’ve noticed zero impressions... Read more →LinkedIn Launches LinkedIn Today
March 11, 2011 • Article by Dan Fallon
I’m a massive fan of LinkedIn and strongly believe that it will continue to dominate B2B social media. They have an IPO coming up this year and my belief is such that I might dip into my incredible tight pockets and become a shareholder. The last time I had such a strong feeling about a... Read more →