Agency Immersion Day at Google
September 28, 2011 • Article by Jack Sladek
On Tuesday morning, Emma, James & myself went to London to take part in Google’s whistle-stop tour of developments in online advertising. Below is a summary of what we saw and heard at Google’s rather lovely new advertising HQ in Covent Garden: Set the Goals, Keep the Focus An excellent back-to-basics presentation in the online... Read more →MS Outlook – New Attachment Reminder Feature!
September 19, 2011 • Article by Emma Chun
Sending documents without attachments… the sting of shame any office worker has experienced. At last, after years of embarassment and millions of missing attachment, Microsoft has come up with the brilliant Attachment Reminder feature! Attempting to send a message with the attachment missing, the absent-minded office worker will now be confronted by Microsoft’s friendly and... Read more →Search Star is 6 Years Old!
September 16, 2011 • Article by Dan Fallon
I realised last night that we have being trading now for 6 very happy & successful years. To celebrate I baked some brownies for the Search Star team..pic below! When I originally started Search Star I did wonder whether the proposition of just doing PPC was viable as anything more than a lifestyle business…it was. Six years... Read more →Facebook Topic Targeting – Mass Defect?
September 15, 2011 • Article by Lizzy Lillington
Last month Facebook followed the example of the search advertising platforms by introducing Topic Targeting – a rough equivalent of Google and MSN’s Broad or Yahoo’s Advanced keyword targeting. Until then, when specifying one’s audience by interest, the advertiser had a choice of Broad Categories (available in English in Australia, New Zealand , the USA,... Read more →On-Page Phone Numbers: Text or Image?
September 13, 2011 • Article by Lizzy Lillington
It’s 1 am on Saturday morning as you carefully manouver out of a restaurant into the street. Taxi! There’s none insight. With a shaking hand you reach for your mobile and meticulously press your fingers into the touch screen as you type your email to the taxi company… Nonsense, you wouldn’t ever do it. And... Read more →Microsoft Go To War Against iPad
September 13, 2011 • Article by Lizzy Lillington
With over 2.6 million iPad users in the UK, Apple control 73% of the tablet market, according to research from Kantar World Panel. Its strong position was initially boosted by Apple’s success in the smartphone area and so far it has never lost a beat: through low staring price and strong marketing it has sold... Read more →The joy of metadescriptions
September 7, 2011 • Article by Dan Fallon
We’ve just had an interesting discussion with a client www.groovybooth.co.uk who do Party Photo Booth Rental and are one of the leading firms in the Photo Booth hire sector operating across the UK as well as in France & soon Germany.. Debate rotated around the extent to which meta-descriptions should be written as ads to... Read more →Who Does Google Think You Are?
September 6, 2011 • Article by Dan Fallon
Talking to a Googler the other day and they suggested I check out my Google Ad Preference Manager settings. This is Google’s top level analysis of your browsing history that allows them to better target display advertising which is increasingly of interest to our financial friends at Google - the analysis segments you by sex, age... Read more →SoLoMo = Social-Local-Mobile
September 5, 2011 • Article by Dan Fallon
According to Google 2011 is the year of mobile. Google recently invited us to ThinkMobile featuring Mary Meeker of the investment bank Kleiner Perkins (@KPCB). Mary is a clever lady who invested early in Google & rarely gets it wrong…if she says SoLoMo then so do we! At the event she gave a few factoids on... Read more →