Yahoo Search Marketing Is No More
April 26, 2012 • Article by Dan Fallon
For the last few months we have been moving all our client Yahoo accounts into Microsoft Adcenter as Yahoo & Microsoft completed their “Search Alliance”. We’ve just received a flurry of emails from Yahoo & Microsoft (separately) saying that the transition is complete in the UK, France & Ireland & that that all search advertising... Read more →Adwords: keyword attributes inaccurate?
April 13, 2012 • Article by Nettie Wells
Dear Agony Aunt… If Google Adwords had an Agony Aunt, I could write her about my problem: My ads have been approved, the keywords have reasonably high Quality Scores, the bids are high enough. Still, Adwords wouldn’t show my ads! The truth is, the Google Aunt would say, that she doesn’t love you really. Or,... Read more →Search Star is 0.2% of Google UK Revenues
April 13, 2012 • Article by Dan Fallon
I just saw the announcement that Google Q1 2012 UK revenues were $1.19bn. Google isn’t great at telling us how we are doing so I thought I’d spend a few minutes over a sandwich working out Search Star’s share of their UK market. $1.16bn converts on today’s exchange rate at £746m. For Q1 2012 0.2%... Read more →