Low Search Volumes in Regional Campaigns – The Answer?
July 26, 2012 • Article by Nettie Wells
One of the frustrating aspects of receiving a “Low Search Volume” status on keywords with place names attached is that we can see these search phrases in our search phrase reports, so we know that the search exists. Why, therefore, will Google not show lovely relevant ads for this highly relevant traffic? A wise and... Read more →Search Star = Five Star
July 26, 2012 • Article by Jack Sladek
We now have 42 seller ratings, based on customer reviews collected through Review Centre. We’re absolutely delighted that 93% of these reviews judge our service to be ‘5 star’…2 people made us ’4 star’. Woo hoo! Thank you so much to all of our lovely clients and friends for your complimentary contributions. We’re really happy... Read more →Search Volumes: How So-Low-Mo Can You Go?
July 18, 2012 • Article by Rosie Horsfall
The fine art of PPC involves a clever balancing act between nailing core, competitive keywords and branching out to discover the underdogs: long-tail keywords. Hands up all those people familiar with the “SoLoMo” lecture of social, local and mobile activity revolutionising the way people search, buy, meet up and everything in between. Everyone? I thought... Read more →Luxury Goods White Paper
July 5, 2012 • Article by Emma Chun
According to a report by Deutsche Bank (June 2012), the ‘luxury sector has never had it so good’. But is this true when it comes to search activity? Are people looking for luxury goods online? If so, what sort of products? And who exactly are these people? Data from Google, Bing and Yahoo! has been... Read more →