Search Star’s School Trip to Google HQ
August 31, 2012 • Article by Rosie Horsfall
One of the perks of palling up with a company like Google is getting invited to events like Search Firestarters. A couple of weeks ago, Search Star skipped off to Google’s London HQ to attend a thought provoking session about what we could expect from mobile search by the year 2020. From Google goggles to... Read more →Top 5 Ways to Find New Keywords
August 30, 2012 • Article by Lizzy Lillington
Adding in new, relevant keywords is crucial to the management of any PPC campaign. Here are our top tips on where to find them… 1. Online Keyword Tool: Within the online AdWords interface under the Tools & Analysis drop down, lies Google’s Keyword Tool. Here you can find keyword ideas based on specific words or phrases, as... Read more →Top Ten Things Not to do in PPC
August 24, 2012 • Article by Jack Sladek
Last week I published a list of the Top Ten Things to do in PPC, this week we’re doing it the other way round with a list of the Top Ten Things Not to do in PPC. 1. Don’t run the same campaigns on both the Search & Display network The Search network and the Display... Read more →A day in the life of Search Star
August 17, 2012 • Article by Rosie Horsfall
Dan’s fled the UK in search of sun, sea and sand, In the safe knowledge that nothing here could get out of hand… To reassure Dan that we are a trustworthy bunch, We filmed a day in the office from morning til lunch. For a whole three weeks we’ve been in charge of it all,... Read more →Top Ten Things to do in PPC
Whether you’re a newcomer to the world of Pay-Per-Click, or a seasoned PPC manager, these are the top ten points to focus on: 1. Run a Search Term Report Google’s Search Term Report will tell you exactly what people have typed in to Google to trigger your ads to display. For example: If you’re advertising... Read more →Industry Round-Up – July
August 8, 2012 • Article by Nettie Wells
Google Smarter Remarketing Google are taking a scalpel to AdWords remarketing to make it simpler and more effective. In times of old you needed a separate code for each page that you wanted to create a remarketing list for but now you’ll be able to add one code and then create your lists using URLs.... Read more →