About Us
Search Star was established in 2005 by Dan Fallon and is a small but perfectly formed online marketing agency. Dan remains as principal consultant but is supported by an growing team of online marketers. We also work closely with a talented group of friends & associates who can expertly deliver the balance of any clients web marketing, web design and e-commerce needs.
This way of working allows our clients to deploy the right skills onto a project at a fraction of the cost of a conventional online marketing agency.
Dan has been in marketing since 1992 when he graduated from Warwick University where he studied economics. He gained the Chartered Institute of Marketing Diploma in 1993.
In 1993 he joined MediaCom, the UK’s largest & consistently best regarded media agency as a planner/buyer. He was promoted to Group Media Manager, managing campaigns for P&G, Warner Films, GlaxoSmithKline, IPC Media, Trinity Mirror & Roche Pharmaceuticals amongst others.
In 2000 he became an Associate Director at Manning Gottlieb OMD, managing the advertising for Eurostar, Cunard, the RAF, Hertz & Apple (including the launch of the iPod & new iMac).
He moved in 2002 to become Media Director of The Response Team, focusing on internet marketing. It was in this period that he identified clearly that one channel, search advertising, was consistently the most efficient means his clients could deploy for customer acquisition.
In Jan 2005 he became one of the first people in the UK to qualify as a Google Advertising Professional and set up his own digital marketing agency, Search Star.
His work on Berocca, Eurostar, IKEA, Gloss & Apple has been shortlisted for 2 Campaign Media Awards, 3 Media Week Awards & 1 Precision Marketing award.
