Does Interflora mean the end of brand term bidding?
April 8, 2011 • Article by Dan Fallon
Interflora have been in the courts vs. M&S claiming damages for trademark bidding. The media are indicating that Interflora’s UK High Court win will be confirmed by the European Court which may trigger a mass of similar court cases.
Within the personal injury market where PPC is lucrative & cut throat several firms have started sending out letters demanding damages and the bidders are rightly taking fright.
If you or you or your agency are bidding on competitor brand terms then we’d strongly suggest that you keep an eye on the Interflora case and consider it’s implications.