Guide To Campaign Tracking
May 14, 2012 • Article by Dan Fallon
For all our clients tracking is a constant issue…how sophisticated should they get with tracking and what solution is right. Fortunately an extremely experienced direct marketer (Martin Wright) has written a rather useful guide to getting the right campaign tracking solution.
He covers the pros & cons of source codes, Unique Telephone Numbers (UTNs), Unique URLS, Unique Reference Numbers & Econometrics. Make a coffee & educate yourself.
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