analytics.

How many visitors did your site get yesterday? How much revenue did your site generate? How long did people spend onsite?

Perhaps you already know the answers to these questions. If not, we can certainly help you find out but the big question would still remain – so what?

Our expertise cuts through the trivia that is so easily generated by web analytics, turning mere numbers into genuine insight and positive actions. To get the most out of digital marketing, you need to be able to see data in context and understand trends over time, across devices, between regions and against competitors. Our ultimate aim is not simply to measure your web performance; it’s to improve it.

Whether you’re running a PPC campaign with us or not, we can assist you with the implementation of Google Analytics or else provide an audit of your existing set-up. We’ll ensure that you’re able to account for what matters most to your business, be that cold-hard cash from an ecommerce site, B2B sales leads, or reassurance that users are engaging with your brand experience.

Once you have accurate and comprehensive data, we’ll be in a position to delve into the performance of your site and your online marketing efforts, highlighting what works or naming and shaming anything that doesn’t. We’ll use A/B and multivariate testing to understand how your landing pages are performing and provide recommendations on improvements. The same methodology can be applied to your conversion funnel, allowing you to identify why it is that users are struggling to convert.

After all, your site is the linchpin of all your digital marketing efforts. If it’s not working optimally, nothing else will be.

Google Analytics Training Courses

We believe that Analytics skills offer an invaluable tool kit if you want to get serious about your website and results. We offer bespoke Google Analytics training sessions to give you the best insight from your data.

Whatever your Analytics requirement may be, we will try to help. Get in touch for your free consultation.

We operate in a extremely competitive online market and Search Star’s hard work has ensured that we continue to see double digit growth.

Peel Airports Group