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Analytics and Roquefort

July 29, 2011 • Article by Jack Sladek

A lovely, sunny day, birds chirping in the majestic crowns of hundred-year-old trees in Clifton Downs, the river’s murmuring waters carrying a resting seagull westward into the open arms of the sea…

It was yesterday, but rather than indulging in vain poetry, we engaged in some serious data-crunching at our course in Google Analytics v.5. Led by the excellent Hugh Gage, a veteran of Analytics, we methodically worked through a minefield of data toward a better, brighter online future of websites (stopping for an excellent lunch with Linguine alla Vongole and a French cheeseboard).
After the course we asked the 7 attendees to rate the course across 9 criteria using a scale of 1 (=poor) to 5 (=very good). The result? 77% of the criteria were marked as 5 out of 5, with the remaining 23% 4 out of 5. We would like to thank everyone for the attendance and wish them great results on their way to Analytics excellence and full website awareness. Also, thanks to Hugh for presenting the dense matter of data as a supreme main course, outshining the hors d’oeuvre of linguine and roquefort…