Last night I went to Bristol and gave a talk to the Bristol Marketing Network http://www.linkedin.com/groups?mostPopular=&gid=57398 on the increased professionalisation of the PPC Industry by Google and Google’s increasing focus on analytics and conversion optimisation.
I was hugely impressed that Oakley and Martin had managed to set up a thriving & FREE networking group for marketing professionals in Bristol & Bath. Turnout was good at c. 65 people who sat attentively and asked intelligent questions at the end.
A copywriter asked some probing questions about the extent to which the PPC industry used copywriters (answer – not as much as we should) that deserve further thought & discussion….we will think & act on this.
Good group & professionally run event so recommended!
