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Love Google? Love Analytics? Love July!

May 13, 2011 • Article by Dan Fallon

We’re excited to announce that our next classroom course will take place in Bristol on Thursday 28th July 2011 (course details here). After our last course in April we asked the delegates to score the day’s training across 14 criteria giving them the choice for each area of “Very Good”, “Good”, “Average”, “Poor” or “Very Poor”. We scored 66% “Very Good” & 34% “Good” with zero criteria scored OK or below from any delegate! We’re determined to make our upcoming course even better so make sure you don’t miss out.

As with the previous Google Analytics course, it will be run by Hugh Gage, an accredited Google Analytics specialist with a background spanning web analytics, online advertising communications and usability. He writes the usability and analytics column for .net Magazine and sits on the Web Analytics Association Examination Committee. In addition to consulting for several of Search Star’s clients he also runs www.engage-digital.com which consults globally from his home in Singapore.

The course will be intended for delegates with good experience of Google Analytics who want to move beyond the basics of counting visitors, and will show delegates how to interpret data and extract meaningful insight from Google Analytics. Most importantly the course will encourage delegates to take action during the course that will improve the tracking & analysis of their online strategies.

Among other aspects you will learn how to navigate the Google Analytics reporting module, filter out noise in your reports, use advanced segmentation, understand conversion funnels and create bespoke reports. We are restricting this course to 10 delegates to allow Hugh Gage to have time with each delegate. To reserve your place, please email analytics@search-star.co.uk or call 01225 831338. As a heads up we’ve already received 5 bookings ahead of this blog entry, but depending on demand we may well be repeating the course the following day, Friday 29th July 2011.