Universal Analytics – now universal
March 17, 2013 • Article by Ed Culliford
Google announced Universal Analytics in October 2012 but, despite its name, the feature was only available on a limited beta. The good news is that Google has now opened up this test, inviting all GA users to start making use of Universal Analytics and the multi-device, multi-channel tracking delights that it has to offer. ... Read more →We’re RAR Awards Finalists
March 7, 2013 • Article by Ed Culliford
We’re very pleased to say that Search Star has been named as a finalist in the highly-regarded Recommended Agencies Register (RAR) Awards. We’re even more pleased to say that we’re a finalist in no fewer than seven categories: Media Buying, Advertising, Digital, Client Service, Strategic Thinking, On Time, and On Budget. The RAR Awards highlight... Read more →
Our PPC Predictions For 2013
December 12, 2012 • Article by Ed Culliford
Paid Search Trends in 2013 Each December, just like the appearance of incomprehensible perfume ads on the TV, blogs claiming to foresee innovations in digital marketing for the coming year have become… inevitable. Not wanting to buck this trend, here are Search Star’s PPC predictions for what we’ll see in 2013. A move away from... Read more →Get Moving with Dynamic Search Ads
October 26, 2012 • Article by Ed Culliford
Following a year of Beta testing, Google have announced that they’ll be rolling out their shiny new “Dynamic Search Ads” functionality to all Adwords advertisers over the coming days. Dynamic Search Ads, DSA for short, represent an interesting blend of Google’s organic search technology and the its PPC platform. Just as Product Listing Ads meld... Read more →GoCompare? Google Compare…
September 20, 2012 • Article by Ed Culliford
It’s been over 18 months since Google bought the comparison site BeatThatQuote.com, and six months since we first caught a glimpse of what Google was planning to do with its new acquisition. Back in May it launched its Google Compare service powered by BeatThatQuote, targeting the financial services market with prominent new ads for credit... Read more →No More Unicode Text Icons In Ad Sitelinks Extensions
March 11, 2011 • Article by Ed Culliford
It’s a sad week for us lovers of Unicode text icons… Google has banned all advertisers from decorating their ad sitelinks extensions with these pretty icons. I’ve included before and after screenshots just to help make things clearer, allowing you to easily identify the differences. Since the beginning of the week we’ve noticed zero impressions... Read more →