Luxury Goods White Paper
July 5, 2012 • Article by Emma Chun
According to a report by Deutsche Bank (June 2012), the ‘luxury sector has never had it so good’. But is this true when it comes to search activity? Are people looking for luxury goods online? If so, what sort of products? And who exactly are these people? Data from Google, Bing and Yahoo! has been... Read more →Blocking Traffic from Syndicated Search Partners
May 9, 2012 • Article by Emma Chun
Since Yahoo transitioned over to Bing at the end of April, it sounds like many advertisers have experienced a real drop in their Bing conversion rates. This is probably because their ad groups have been automatically opted into the “All Bing and Yahoo! search networks and syndicated search partners” option under the network distribution tab.... Read more →Webmasters & SEOs
March 22, 2012 • Article by Emma Chun
Yesterday Search Star packed their lunchboxes & took a train to London to take part in Google’s Webmaster & SEO Seminar in London. We had been wondering why Google would like to speak to webmasters and SEOs – so far we would been invited into all kinds of events and training sessions concerning Google’s money-making... Read more →Refer Search Star & Get A Case of Champagne!
January 10, 2012 • Article by Emma Chun
Here at Search Star, the majority of our new business comes from client referrals and we have been thinking of a suitable reward for those that refer us. We’ve decided that alcohol is generally well received and so up until the end of February 2012, anyone referring us a new client will be sent a... Read more →MS Outlook – New Attachment Reminder Feature!
September 19, 2011 • Article by Emma Chun
Sending documents without attachments… the sting of shame any office worker has experienced. At last, after years of embarassment and millions of missing attachment, Microsoft has come up with the brilliant Attachment Reminder feature! Attempting to send a message with the attachment missing, the absent-minded office worker will now be confronted by Microsoft’s friendly and... Read more →How efficient are your Remarketing campaigns?
March 23, 2011 • Article by Emma Chun
If you have well structured campaigns, targeted ad texts, a great website and a competitive offering your PPC campaigns are likely to be generating leads…but what about the visitors who need a little extra persuading? Remarketing: How does it work? Remarketing on the Google Display Network helps you stay connected with people who’ve previously visited... Read more →Increased Easter Travel search – are you ready?
March 11, 2011 • Article by Emma Chun
This week we received an interesting report from Google about travel-related search over the Easter period. According to Google, “March is important in the online travel market and travel queries grew 19% in March 2010 compared to the previous year” and there are several factors why travel search is likely to increase again this year:... Read more →How Search Fluctuates within Different Travel Markets
January 17, 2011 • Article by Emma Chun
Today is “Blue Monday” – statistically the most depressing day of the year, which also makes it the perfect day to start thinking about your next holiday! We thought it would be interesting to see how search for different travel markets fluctuates throughout the year. Ski Holidays: For Ski holidays (blue line) search starts to... Read more →Google Is Testing Top 3 Ad Formats
January 14, 2011 • Article by Emma Chun
Whilst searching online this morning, look what we found…! Google is testing a new format for the top three PPC ads by merging the ad headline with the first line of the description to make one long hyperlink. Why? The effect of the test is to make the Top 3 ads look more like organic... Read more →"Hello Stranger!"
December 7, 2010 • Article by Emma Chun
How many new people did you say “hello” to on Sunday 21st November? Well if you live within 50 miles of Birmingham it should have been at least 10! Search Star recently ran a campaign to promote World Hello Day for Birmingham Airport who is rebranding itself using the phrase “Hello World” with the aim... Read more →