Some Analytics advice for the youth of today
April 24, 2013 • Article by Jack Sladek
Now that I’m 25 and getting on a bit, it’s time for me to start imparting my wisdom on to the youth of today. Today’s topic covers the (not provided) keyword that often appears at the top of reports in Google Analytics. Annoyingly, this can often be the keyword with the most data corresponding to... Read more →
Top Ten Things Not to do in PPC
August 24, 2012 • Article by Jack Sladek
Last week I published a list of the Top Ten Things to do in PPC, this week we’re doing it the other way round with a list of the Top Ten Things Not to do in PPC. 1. Don’t run the same campaigns on both the Search & Display network The Search network and the Display... Read more →Search Star = Five Star
July 26, 2012 • Article by Jack Sladek
We now have 42 seller ratings, based on customer reviews collected through Review Centre. We’re absolutely delighted that 93% of these reviews judge our service to be ‘5 star’…2 people made us ’4 star’. Woo hoo! Thank you so much to all of our lovely clients and friends for your complimentary contributions. We’re really happy... Read more →Extending Social: Google Plus
November 15, 2011 • Article by Jack Sladek
When Google Plus launched in June it generated a huge amount of interest with some seeing it as their saviour from Facebook and others asking why would I move? On a personal basis I saw it as an opportunity to branch out from Facebook and tie the loose ends up between my various Google accounts.... Read more →Agency Immersion Day at Google
September 28, 2011 • Article by Jack Sladek
On Tuesday morning, Emma, James & myself went to London to take part in Google’s whistle-stop tour of developments in online advertising. Below is a summary of what we saw and heard at Google’s rather lovely new advertising HQ in Covent Garden: Set the Goals, Keep the Focus An excellent back-to-basics presentation in the online... Read more →Analytics and Roquefort
July 29, 2011 • Article by Jack Sladek
A lovely, sunny day, birds chirping in the majestic crowns of hundred-year-old trees in Clifton Downs, the river’s murmuring waters carrying a resting seagull westward into the open arms of the sea… It was yesterday, but rather than indulging in vain poetry, we engaged in some serious data-crunching at our course in Google Analytics v.5.... Read more →2010 Online Advertising Breaks £4bn Barrier
March 29, 2011 • Article by Jack Sladek
According to the IAB the UK online advertising market was worth over £4.1bn in 2010 and accounted for nearly 25% of the total £16.6bn market. Search grew 8% YoY and accounted for 57% of the online total but other areas of online are catching fast. Notable risers were Facebook with 200% YoY growth and mobile... Read more →