Search Funnel Data now visible in Adwords!
February 18, 2013 • Article by Nettie Wells
Hurray! It’s like Christmas! We’ve been wanting to see Search Funnel Data within the Adwords Interface for ages and finally we can customize columns to see this info down to keyword level. This will make determining keyword value so much easier, improving everyday account optimisations. No more downloading of complicated reports. How it helps... Read more →Industry Round-Up – July
August 8, 2012 • Article by Nettie Wells
Google Smarter Remarketing Google are taking a scalpel to AdWords remarketing to make it simpler and more effective. In times of old you needed a separate code for each page that you wanted to create a remarketing list for but now you’ll be able to add one code and then create your lists using URLs.... Read more →Low Search Volumes in Regional Campaigns – The Answer?
July 26, 2012 • Article by Nettie Wells
One of the frustrating aspects of receiving a “Low Search Volume” status on keywords with place names attached is that we can see these search phrases in our search phrase reports, so we know that the search exists. Why, therefore, will Google not show lovely relevant ads for this highly relevant traffic? A wise and... Read more →Adwords: keyword attributes inaccurate?
April 13, 2012 • Article by Nettie Wells
Dear Agony Aunt… If Google Adwords had an Agony Aunt, I could write her about my problem: My ads have been approved, the keywords have reasonably high Quality Scores, the bids are high enough. Still, Adwords wouldn’t show my ads! The truth is, the Google Aunt would say, that she doesn’t love you really. Or,... Read more →Google Extends a Hand
February 17, 2012 • Article by Nettie Wells
Google Adwords Ad Extensions add flexibility to how your ad is displayed, allowing to tailor the ad to your business type and user requirements. For example, a local pizzeria can use Location Extensions to help users navigate to its premises and Call Extensions to allow mobile users to order a pizza over telephone by simply... Read more →Dan – It’s our 5th Anniversary!
February 16, 2012 • Article by Nettie Wells
Breaking news: I have worked at Search Star for 5 years! Here is my anniversary letter to Dan: Dan, on my first day of work you made me build my own (Ikea) desk. I spent the first 3 winters freezing to death: I built up a work wardrobe based on tog values. The fan heater... Read more →Does Google know what you mean?
January 17, 2012 • Article by Nettie Wells
Google’s ranking algorithm is evolving, constantly reaching new levels of complexity. SEO forums & communities swarm with often contradicting tips & advice, a resultant of research, experience, but also speculation & guesswork. In the attempt to capture a static value in Google’s algo, one may stumble upon LSI, or Latent Semantic Indexing. In the early... Read more →Moving Day Cometh!
December 22, 2011 • Article by Nettie Wells
Search Star is on the move! We have found some lovely serviced offices in Bath centre which will allow us to expand and take on more staff. It is 2 minutes from the train and bus stations, and just at the end of the Bristol/Bath Cycle Path. We are hoping that Florian and James will... Read more →Google Dominance in UK Search
July 14, 2011 • Article by Nettie Wells
We all know that Google dominates the search market. Well you have to hand it to them, they are very good at it. But in June 2011 Google Sites achieved an unprecedented 92% market share of all searches conducted by UK Internet users. ( http://weblogs.hitwise.com/james-murray/2011/07/google_accounts_for_92_of_uk_s_1.html). This increase was at the expense of their nearest rivals: Yahoo!... Read more →Not wishing to make you cry but…
December 21, 2010 • Article by Nettie Wells
This year at Search Star we have added the charity “Send a Cow” to our client list. So when it came to deciding on Christmas gifts we were tickled by the symbiosis of sending gifts from one customer to all the others. We also liked the idea that, by buying each client one chicken, we would... Read more →