Advanced Tracking with Google Tag Manager – On-Click Events
May 17, 2013 • Article by Mike King
In the second part of our series on Google Tag Manager (GTM) we’ll look at how to set up On-Click Events. In part 1, ‘Setting up Google Analytics with Tag Manager’, I took you through setting up a GTM account, creating a container, installing and testing your container snippet, and setting up Google Analytics for... Read more →Setting up Google Analytics with Tag Manager
May 8, 2013 • Article by Mike King
Google Tag Manager (GTM) has recently been released by the Google team to streamline the implementation of your digital tracking and analysis tools. The basic idea is that you hard code a single piece of JavaScript onto your website and then you never need to touch it again. Any subsequent tracking code amends or additions... Read more →
Automate tasks using Adwords Scripts
May 3, 2013 • Article by Mike King
AdWords scripts provides a way to access to your AdWords account through JavaScript so that you can automate regular tasks or take the leg work out of big account alterations. With a development tool built directly into the AdWords interface, a huge tutorial document and an active forum Google has made getting started really easy.... Read more →
Some Analytics advice for the youth of today
April 24, 2013 • Article by Jack Sladek
Now that I’m 25 and getting on a bit, it’s time for me to start imparting my wisdom on to the youth of today. Today’s topic covers the (not provided) keyword that often appears at the top of reports in Google Analytics. Annoyingly, this can often be the keyword with the most data corresponding to... Read more →
The RAR 2013 Awards Results – Nominated for 7 Awards…
April 22, 2013 • Article by Dan Fallon
Last Autumn we decided to enter the RAR (Registered Agency Register) Awards. This went against the last 7 years of Search Star thinking that Awards were a swizz – a way for magazine publishers to reward their largest advertisers & make an additional revenue stream (overpriced dinner tickets & large category entry fees). We chose... Read more →
Enhanced Campaigns: Help Or Hindrance?
April 10, 2013 • Article by Lucy Horton
The deadline for changing over to Adwords Enhanced Campaigns has been announced, and July 22nd will be here before we know it. Of course, the ultra-organised Search Star team are already there, with our checklists for account migration all but fully ticked off. Google promised that getting stuck in and making the switch to Enhanced... Read more →
Getting Stars Lifts CTR 17%
April 2, 2013 • Article by Dan Fallon
For the last 18 months Google has been putting Seller Rating Extensions (gold stars) next to the adtext of advertisers who have been positively reviewed within media that Google can read. For an example see Search Star’s own PPC ads below…we practice what we preach & in the adtext below we are showing 46 positive... Read more →Google and Money: A Short Story
March 26, 2013 • Article by Dan Fallon
My slides from last Thursday’s Bristol & Bath Marketing Network talk at the Bath Hilton are below. Many thanks to all those who came along and for getting involved in the post-talk discussion. Any questions then please get in touch! Google & Money – Search Star from Dan FallonUniversal Analytics – now universal
March 17, 2013 • Article by Ed Culliford
Google announced Universal Analytics in October 2012 but, despite its name, the feature was only available on a limited beta. The good news is that Google has now opened up this test, inviting all GA users to start making use of Universal Analytics and the multi-device, multi-channel tracking delights that it has to offer. ... Read more →We’re RAR Awards Finalists
March 7, 2013 • Article by Ed Culliford
We’re very pleased to say that Search Star has been named as a finalist in the highly-regarded Recommended Agencies Register (RAR) Awards. We’re even more pleased to say that we’re a finalist in no fewer than seven categories: Media Buying, Advertising, Digital, Client Service, Strategic Thinking, On Time, and On Budget. The RAR Awards highlight... Read more →