Advanced Tracking with Google Tag Manager – On-Click Events
May 17, 2013 • Article by Mike King
In the second part of our series on Google Tag Manager (GTM) we’ll look at how to set up On-Click Events. In part 1, ‘Setting up Google Analytics with Tag Manager’, I took you through setting up a GTM account, creating a container, installing and testing your container snippet, and setting up Google Analytics for... Read more →Some Analytics advice for the youth of today
April 24, 2013 • Article by Jack Sladek
Now that I’m 25 and getting on a bit, it’s time for me to start imparting my wisdom on to the youth of today. Today’s topic covers the (not provided) keyword that often appears at the top of reports in Google Analytics. Annoyingly, this can often be the keyword with the most data corresponding to... Read more →
Guide To Campaign Tracking
May 14, 2012 • Article by Dan Fallon
For all our clients tracking is a constant issue…how sophisticated should they get with tracking and what solution is right. Fortunately an extremely experienced direct marketer (Martin Wright) has written a rather useful guide to getting the right campaign tracking solution. He covers the pros & cons of source codes, Unique Telephone Numbers (UTNs), Unique... Read more →PPC + Organic = Incremental Traffic or Cannibalisation?
March 29, 2012 • Article by Dan Fallon
In 2011, Google released a Search Ads Pause research study which showed that 89% of the clicks from search ads are incremental, i.e., 89% of the visits to the advertiser’s site from ad-clicks are not replaced by organic clicks when the search ads are paused. In a follow published last week, Google has addressed two... Read more →Webmasters & SEOs
March 22, 2012 • Article by Emma Chun
Yesterday Search Star packed their lunchboxes & took a train to London to take part in Google’s Webmaster & SEO Seminar in London. We had been wondering why Google would like to speak to webmasters and SEOs – so far we would been invited into all kinds of events and training sessions concerning Google’s money-making... Read more →Analytics and Roquefort
July 29, 2011 • Article by Jack Sladek
A lovely, sunny day, birds chirping in the majestic crowns of hundred-year-old trees in Clifton Downs, the river’s murmuring waters carrying a resting seagull westward into the open arms of the sea… It was yesterday, but rather than indulging in vain poetry, we engaged in some serious data-crunching at our course in Google Analytics v.5.... Read more →Love Google? Love Analytics? Love July!
May 13, 2011 • Article by Dan Fallon
We’re excited to announce that our next classroom course will take place in Bristol on Thursday 28th July 2011 (course details here). After our last course in April we asked the delegates to score the day’s training across 14 criteria giving them the choice for each area of “Very Good”, “Good”, “Average”, “Poor” or “Very... Read more →Advanced Google Analytics Training Feedback
April 8, 2011 • Article by Dan Fallon
We had 9 delegates on our Advanced Analytics Training Course in Bristol yesterday and are happy to be able to report that they were all happy with the course. We asked the delegates to score the day’s training across 14 criteria giving them the choice for each area of “Very Good”, “Good”, “Average”, “Poor” or... Read more →Google Analytics Course on 7th April 2011 – Come Join Us!
March 2, 2011 • Article by Rosie Horsfall
We’re pleased to announce that we’ll be holding a Google Analytics Training Course on Thursday 7th April 2011. You may recall that we held a similar course back in October last year which was received with much success. However this time round we’ll stepping things up a gear and are tailoring the course towards intermediate... Read more →Analytics, Analytics, Analytics!
August 26, 2010 • Article by Dan Fallon
We’ve heard so many stories about people willing to spend a small fortune on AdWords without giving a care in the world about Analytics. To me, that’s almost like going out and buying a pair of shoes without knowing your size. Sure, if you tried hard enough and convinced yourself hard enough you probably could... Read more →