Getting Stars Lifts CTR 17%
April 2, 2013 • Article by Dan Fallon
For the last 18 months Google has been putting Seller Rating Extensions (gold stars) next to the adtext of advertisers who have been positively reviewed within media that Google can read. For an example see Search Star’s own PPC ads below…we practice what we preach & in the adtext below we are showing 46 positive... Read more →LinkedIn: Making First Contact
October 11, 2012 • Article by Dan Fallon
In B2B sales LinkedIn is an essential tool for finding contacts in target businesses. What many of us neglect though is the paid advertising offering from LinkedIn. It has targeting that allows you define users by a mass of parameters including location, industry, company size and most importantly job title. You can show ads to... Read more →Extending Social: Google Plus
November 15, 2011 • Article by Jack Sladek
When Google Plus launched in June it generated a huge amount of interest with some seeing it as their saviour from Facebook and others asking why would I move? On a personal basis I saw it as an opportunity to branch out from Facebook and tie the loose ends up between my various Google accounts.... Read more →Facebook Topic Targeting – Mass Defect?
September 15, 2011 • Article by Lizzy Lillington
Last month Facebook followed the example of the search advertising platforms by introducing Topic Targeting – a rough equivalent of Google and MSN’s Broad or Yahoo’s Advanced keyword targeting. Until then, when specifying one’s audience by interest, the advertiser had a choice of Broad Categories (available in English in Australia, New Zealand , the USA,... Read more →LinkedIn Launches LinkedIn Today
March 11, 2011 • Article by Dan Fallon
I’m a massive fan of LinkedIn and strongly believe that it will continue to dominate B2B social media. They have an IPO coming up this year and my belief is such that I might dip into my incredible tight pockets and become a shareholder. The last time I had such a strong feeling about a... Read more →"Hello Stranger!"
December 7, 2010 • Article by Emma Chun
How many new people did you say “hello” to on Sunday 21st November? Well if you live within 50 miles of Birmingham it should have been at least 10! Search Star recently ran a campaign to promote World Hello Day for Birmingham Airport who is rebranding itself using the phrase “Hello World” with the aim... Read more →“Hello Stranger!”
How many new people did you say “hello” to on Sunday 21st November? Well if you live within 50 miles of Birmingham it should have been at least 10! Search Star recently ran a campaign to promote World Hello Day for Birmingham Airport who is rebranding itself using the phrase “Hello World” with the aim... Read more →YouTube Promoted Videos
August 11, 2010 • Article by Nettie Wells
On Monday we talked in general about some of the benefits of advertising on YouTube. Today we’re taking a closer look at YouTube Promoted Videos; how you set them up, what they’re good for and why they are so unique. So how do you go about setting up a Promoted Video Campaign? If you don’t... Read more →Why Advertise on YouTube?
August 9, 2010 • Article by Nettie Wells
Advertising on YouTube is hot on the agenda this week at Search Star. To back this up we’re taking an in depth look at how you can advertise on YouTube, what the benefits are and why advertisers have been surprisingly slow on exploiting it. It’s not hard to see why Advertisers should be interested in... Read more →Where’s The Value In Social Media?
July 23, 2010 • Article by Nettie Wells
Some critics have argued that there is no measurable value in companies contributing to social media sources. So does that mean that all those hours networking with contacts on Facebook or updating your latest Tweets are wasted? Should we be investing in strategies with a measurable return on investment instead? Well the short answer is... Read more →