Legal PPC – How To Use It Effectively
January 14, 2013 • Article by Dan Fallon
In Nov 2012 we did a series of Legal Masterclasses on “Top Tips for Legal PPC”. In the audience was the lovely Delia Venables, editor of the Internet Newsletter for Lawyers. She asked us to turn our Powerpoint into Word and write a short piece on how Legal Firms should run their PPC.
Three thousand words and a few late nights and it was submitted for review. After some good editing it has now been published as “Pay Per Click – How to Use it Effectively” and is available online as well as being print mailed out this week.
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