Our Services

We like to work with businesses that expect results. We work with you to create digital advertising campaigns that deliver results in both the short and long term. Generally search based, what we do is strategically sound, well targeted, challenging and most importantly, calculated to give a maximum return on investment.

While the majority of our work is creating & managing search marketing campaigns we also get involved in other areas of online & offline marketing to make our clients richer.

Rescuing Campaigns

Sometimes clients set up on-line search marketing campaigns themselves (especially on Google) and then discover that search marketing is more involved, expensive, complicated & time consuming than they had initially thought. We can step in, take control & deliver measurable performance improvement as well as time savings.

If you are attempting to self-manage campaigns at the moment, then why not challenge us to improve your campaign? We'll save you time and easily justify our fees with proven results! You won’t be sorry.

Consultation on the sales-friendliness of your web site

There’s no point in getting us to drive traffic to a website that cannot generate the results desired. We are happy to offer frank & expert advice on sites, if we think that they could be working better. On the design & construction side we can either work with your existing agencies or we can recommend experts exactly suited to your particular requirements. Within site analytics we have excellent contacts and can similarly recommend analytics consultants & tools.

Affiliate Marketing & Price Comparison Engines

We manage these functions for several of our clients. To discuss how these could work for you please get in touch.

Marketing Planning & Strategy

We’ve worked in the marketing & media industry for more than 12 years, delivering marketing campaigns for all types and sizes of company, from blue chip (Glaxo Smithkline, Apple, Eurostar, the RAF) to start-ups. We’ll happily give our opinions & advice to help ensure that every aspect of your marketing succeeds.

Search Engine Optimisation

At Search Star we know that search engine optimization requires a totally separate skill set to search advertising. We are experts at the latter. However we do know who the “bedroom boffin” experts are from the call centre “big promises, set up a standing order & then low delivery” sharks. We will happily discuss your needs and can recommend several suitable suppliers to choose from.

All clients want optimization to take them to No 1 on Google’s organic rankings, but achieving this is not always practical and will almost certainly take time.

Organic search engine rankings require plenty of clear, focused and unique content that is well linked to by other sites around the web. A basic online shop or brochure site will struggle to achieve this and so search engine optimization should only be relied upon selectively.

Consequently beware of Agencies that promise you short term results from optimization. They are either lying or being careful with the phrasing of their promise….if they get to you No 1 it is likely to be for an obscure term that rarely gets searched for.

 

Please contact us to discuss any of the above or to just get a feel for how we could help your business. You can ‘phone on 01225 837855 or email us at info@search-star.co.uk.