Managing and optimizing a Pay-Per-Click campaign to deliver results is labour intensive and requires expertise. Many businesses recognise that they do not have this time and experience and bring in an external agency to get the most out of their ad budget. They are normally right to do so as in the vast majority of cases we get significantly better results than an in-house effort and save the client time.

We achieve this by fully understanding the campaign objectives and then utilising our experience of the search marketplace to achieve the objectives. PPC is all we do and we have been doing it for almost as long as it has existed in the UK.

PPC is primarily an advertising discipline but there is a technical element. We keep up to date with all of the latest news and developments in the search industry and take full advantage of new technology. We are currently beta-testing several applications in collaboration with the major search engines.

Over the past few years multiple firms have entered the UK market aggressively phone selling "expert" PPC and SEO services. Our testimonials show that many (probably most) of our clients have hired & fired this sales led "big promises & poor delivery" competition before coming to us. If you'd like to speak & get references from an existing client before appointing us we'll happily make the introduction.

We expect and want to be judged by our results and will enthusiastically compile 'before and after' reports to help you to objectively evaluate our performance. We currently operate PPC across Google, Yahoo, Bing, Facebook & LinkedIn.

Sometimes clients set up on-line search marketing campaigns themselves (especially on Google) and then discover that search marketing is more involved, expensive, complicated and time consuming than initially thought. We’ll happily step in, take control and deliver measurable performance improvement as well as time savings.

If you are attempting to self-manage campaigns at the moment, then why not challenge us to improve your campaign? We'll save you time and should justify our fees with proven results.

Some advertisers, especially those for whom PPC is a core business driver, decide to take their PPC in-house to gain greater control and reduce long term costs. We are happy to act as consultants at every stage of this transition process:

• Advising on how to extract, transfer or replicate your existing managed campaigns
• Advice on what resources, software & staff will be required to manage the activity in-house
• Training for specialist staff & marketing teams
• Ongoing monitoring, support & reporting — we can keep an eye on the activity and report back on what is being done and what could be done better
• Backup & support in case of emergency, holiday or staff changes

We don't do SEO. Or web design. Or email marketing. Or affiliate campaigns. We specialise 100% in Pay-Per-Click management. We are often asked why we don't do SEO (search engine optimisation), and whether it is an issue that search optimisation and Pay-Per-Click are managed separately.

These days, most websites are made search-friendly from the start with most good web designers thinking about Search Engine Optimisation (SEO) as a fundamental deliverable for the whole website design through Page Titles, Filenames, Alternate Text, Headings, MetaTags, Links, Keyword Density, etc. Consequently the notion of search engine optimisation as a 'bolt on extra' is rapidly disappearing.

Search Engine Optimisation and Pay-Per-Click are both concerned with your website's search engine visibility, but the behaviour and rules that apply to each discipline are very different. By focusing purely on Pay-Per-Click we try to ensure we're not a jack of all trades - just a master of PPC.

Where appropriate, we will recommend carefully selected consultants and agencies who are specialists in these complimentary fields. We only recommend firms we know to be great at what they do and are straightforward to deal with.

Please contact us to discuss any of the above or to just get a feel for how we could help your business. You can phone us on 01225 831338 or email us at info@search-star.co.uk.