April 11, 2011 • Article by Dan Fallon
Having always been slightly sniffy about the “Free PPC Review” offers that other agencies publicise we have decided that if we cant beat them we should join them. However as befits our culture of honesty, directness & transparency we have come up with a rigorous scoring system and review template that we will use for the health checks. We are calling it the PPC Clinic.
Across 10 criteria we will score clients from 1-10 with a maximum achievable score of 100. The template is available here
Some may disagree with our scoring but at Search Star we are an analytical data driven bunch who like exams & scores. We think it will be fun! The scoring system will allow us to build up a data set of “pool” scores to show clients benchmarks.
If you’d like to know if your PPC is fighting fit or needs to urgently see the consultant please get in touch for a health check.