Search
Pay-Per-Click (PPC)
Advertising
Specialists
Pay-Per-Click (PPC)
Advertising
Specialists
Call Dan on 01225 831338
for a Free Initial Consultation
for a Free Initial Consultation
How We Work
Below we’ve set out the stages of a typical search advertising campaign. The degree of a client’s involvement is entirely up to them. Some clients want to be involved and understand the medium fully, others just want to see results. We enjoy being open about what we do and will talk you through the process in as much or as little depth and detail as you want or can bear (we can be very dull!).
Strategy & Objective Setting
There’s no point in driving traffic to a website without an objective. We’ll work with you to set clear objectives defined by financial targets, budgets and success metrics. Then we’ll do our best to over-deliver.
Keyword Research
Using common sense, site analysis, competitor analysis and lateral thinking we generate every relevant search word and phrase likely to be put into a search engine. It’s not uncommon to generate tens of thousands of words and phrases, which then need to be organized into product, service and motivation based groups. Keyword discovery is an ongoing process — products evolve, consumer language changes and our client's insight and their customers' insight grows. Our job at Search Star is to keep ahead of these developments, keeping you where you want to be.
Copy Writing & Ad Testing
Succinct and strategic copy writing is critical to success where search engine optimisation is required, and yet this is often written sloppily by inexperienced search marketers. We ensure that copy fulfils the twin functions of being both cogent and clever. We systematically and rigorously test each group of keywords within the campaign. If ads aren’t working well we test variations and delete the poor-performers. Tried-and-true calls to action and clear language are needed as well as creative wordplay.
Editorial Dispute Mediation
Search engines have strict editorial policies about what ads may say. These policies may cause a campaign to be disabled. We work closely with media owners to negotiate editorial compromises and to clarify fuzzy policies.
Setting Your Bids
Pay-Per-Click works on a bidding basis; the more you are willing to pay, the further up the search engine listing you go. Initial bids and the bidding strategy to be used have to be understood and set at the beginning of the campaign. Bids are then monitored and tweaked by word groups to deliver your goals. Our market beating technology means that you avoid paying a penny more than necessary. In this business everything has its price and, having the right software, we can find the optimum price for you to pay!
Monitoring & Optimising Campaigns
Throughout campaigns we will monitor progress personally using bid management and tracking software as well as analytics tools, tweaking and changing campaigns daily to ensure delivery of your objectives.
Reporting & Accountability
We are completely transparent about what we do and provide clients with as much detail as they require about the campaigns we are running on their behalf. We provide regular formal reporting (generally weekly) against all client sales, enquiry and lead generation objectives along with analysis and recommendations. This process does not allow us to tie clients into long term commitments. If we cannot demonstrate and prove results to our clients, they will take their business and budgets elsewhere.
Strategy & Objective Setting
There’s no point in driving traffic to a website without an objective. We’ll work with you to set clear objectives defined by financial targets, budgets and success metrics. Then we’ll do our best to over-deliver.
Keyword Research
Using common sense, site analysis, competitor analysis and lateral thinking we generate every relevant search word and phrase likely to be put into a search engine. It’s not uncommon to generate tens of thousands of words and phrases, which then need to be organized into product, service and motivation based groups. Keyword discovery is an ongoing process — products evolve, consumer language changes and our client's insight and their customers' insight grows. Our job at Search Star is to keep ahead of these developments, keeping you where you want to be.
Copy Writing & Ad Testing
Succinct and strategic copy writing is critical to success where search engine optimisation is required, and yet this is often written sloppily by inexperienced search marketers. We ensure that copy fulfils the twin functions of being both cogent and clever. We systematically and rigorously test each group of keywords within the campaign. If ads aren’t working well we test variations and delete the poor-performers. Tried-and-true calls to action and clear language are needed as well as creative wordplay.
Editorial Dispute Mediation
Search engines have strict editorial policies about what ads may say. These policies may cause a campaign to be disabled. We work closely with media owners to negotiate editorial compromises and to clarify fuzzy policies.
Setting Your Bids
Pay-Per-Click works on a bidding basis; the more you are willing to pay, the further up the search engine listing you go. Initial bids and the bidding strategy to be used have to be understood and set at the beginning of the campaign. Bids are then monitored and tweaked by word groups to deliver your goals. Our market beating technology means that you avoid paying a penny more than necessary. In this business everything has its price and, having the right software, we can find the optimum price for you to pay!
Monitoring & Optimising Campaigns
Throughout campaigns we will monitor progress personally using bid management and tracking software as well as analytics tools, tweaking and changing campaigns daily to ensure delivery of your objectives.
Reporting & Accountability
We are completely transparent about what we do and provide clients with as much detail as they require about the campaigns we are running on their behalf. We provide regular formal reporting (generally weekly) against all client sales, enquiry and lead generation objectives along with analysis and recommendations. This process does not allow us to tie clients into long term commitments. If we cannot demonstrate and prove results to our clients, they will take their business and budgets elsewhere.
Search Star Ltd
Isabella Mews - The Avenue
Bath - BA2 5EH
T 01225 831338
M 07886 376833
info@search-star.co.uk
Isabella Mews - The Avenue
Bath - BA2 5EH
T 01225 831338
M 07886 376833
info@search-star.co.uk
We’ll do our best to over-deliver — we love getting new client recommendations from existing clients.
“Through the PPC work you have done for us, we have diverted money from above the line to PPC with fantastic results. We have dramatically reduced the cost of qualified leads.”
Nick Sladek
Managing Director
Dekken Design
Nick Sladek
Managing Director
Dekken Design
“Your work on our search advertising has increased our conversion rates by over 250%!”
Stuart Robb
Marketing Manager
Tillerman Boats
Stuart Robb
Marketing Manager
Tillerman Boats