March 11, 2011 • Article by Dan Fallon
I’m a massive fan of LinkedIn and strongly believe that it will continue to dominate B2B social media. They have an IPO coming up this year and my belief is such that I might dip into my incredible tight pockets and become a shareholder. The last time I had such a strong feeling about a company it was for Overture who went on to be acquired by Yahoo and helped spawn the whole PPC search business model.
At Search Star we run B2B PPC using LinkedIn (if you want to know more please get in touch) on behalf of several clients and drive excellent ROI. We are therefore excited to see that Linked have launched LinkedIn Today. On the site there are some videos explaining the product so I’d suggest you check it out and set it up..
My belief is that LinkedIn will become the primary industry news source for professionals.
Wall Street Journal, FT & New Media Age watch out!