Conversion Consultant

The Conversion & Analytics team at SearchStar provides consultative services to help clients understand and improve their websites. We are Google Analytics Certified Partners and our recent work has resulted in several RAR Award wins.

Through a combination of digging around in analytics data, researching user behaviour and then applying our experience, we provide clients with robust recommendations for website changes. Our core objective is to improve the performance of the clients’ websites so their investment in advertising budgets becomes more effective.

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Salary: Dependent on experience

Start date: ASAP

Reports to: Conversion & Analytics Director

Contact: If interested, please email your CV to ryan@search-star.co.uk

The Role

We’d like to find someone with some relevant experience. If you haven’t got conversion optimisation experience, we’d like you to demonstrate a love of analytics or something similar.

We're looking for someone who's tenacious, organised, confident, self-reliant and has an interest in websites and digital marketing. Ideally you'll be confident uncovering insight from data and have your own thoughts about what makes a great website.

As a conversion consultant, you'll be involved with a wide variety of tasks, including giving advice about improvements to landing pages and assisting with in-depth reviews of entire websites. You'll work with the whole of the Conversion & Analytics Team to help deliver projects, as well as the wider agency so you can identify opportunities for conversion projects.

Once you've got to grips with the role, you'll be speaking to clients, and their web development teams, to help explain our recommendations. Additionally, a part of this role will be to manage all projects within the team, ensuring priorities are established and deadlines are hit. In return, we'll provide you with the support and training to become a trusted conversion consultant.

Your immediate priority will be to manage a handful of existing client relationships, conducting ongoing analysis/reviews of their websites, providing regular feedback to improve performance. You'll be given individual revenue targets, but the goal will be to support the team achieve overall revenue growth.

Beyond this you will seek other areas in the business where you can add value, help other team members and improve results for clients.

Must Haves:

  • Experience of reviewing/analysing websites
  • Ability to communicate with Clients & internal stakeholders
  • An understanding of Google Analytics
  • Document/presentation writing
  • Organised and effective at managing projects

Nice to Haves:

  • The Google Analytics IQ
  • Experience using a/b testing tools
  • Experience of producing wireframes
  • Experience conducting user tests/research
  • Experience of optimisation tools (e.g. HotJar, GetSiteControl, Formissimo etc).
  • Be confident examining data
  • Understanding of digital media

Typical Responsibilities:

  • Liaising with & reporting to Clients
  • Conducting landing page reviews
  • Conducting full website reviews
  • Examining Google Analytics reports
  • Setting up and reviewing user tests (e.g. Whatusersdo.com)
  • Producing basic wireframes
  • Setting up basic A/B tests
  • Working with the marketing team to help sell our services
  • Writing relevant blog posts


About SearchStar

SearchStar have been around since 2005 & we’re still growing. Right now, we have 45 digital media superstars working in our offices next to Bath train station, but we’re always on the lookout for new talent.

We’re lucky enough to do work that is stimulating and rewarding, but we’re also firm believers in a healthy work-life balance. Part of this means sticking to a 9.00am–5.30pm working day, so your evenings are always your own – because we know there’s more to life than work.

That’s why we run a calendar of social events throughout the year, from punting to petanque to meals in top local eateries. We also lay on a weekly team lunch, and artisan pastries every Friday morning – and our Christmas weekends away have become the stuff of legend.

Of course, it’s not all brioche and boules. We love seeing people reach their full career potential at SearchStar, so we make a point of promoting from within the team, rather than hiring from outside.

We’ll also give you every opportunity to expand your role and push yourself in new directions as the company grows. During your time at SearchStar, you’ll get top-notch training and the chance to build your technical knowledge with some of the sharpest minds in the industry.

It’s not surprising that we have a great record for keeping both clients and staff. Our gold star reviews could fill volumes, and our turnover rate is well below the average for the digital marketing industry. Well, we can’t be above average at everything…

To get an even better idea of what it's like to work at SearchStar, take a look at Harriet's blog post...