GoogleSmarter RemarketingGoogle are taking a scalpel to AdWords remarketing to make it simpler and more effective. In times of old you needed a separate code for each page that you wanted to create a remarketing list for but now you’ll be able to add one code and then create your lists using URLs. Bingo!Google Shopping for Mobile & TabletSo far in 2012, 16% of UK search queries in the retail market have been made from a mobile phone and 28% of people have purchased something using their phone. Google Shopping for mobile & tablet shoppers has now been launched in the US to capitalise on this exploding trend.Knives Out – Weapons Banned From Google ShoppingGoogle have always been known for their strong policy stances on gambling & pharmaceuticals (that $500m fine must still be stinging even now) so it’s of little surprise that they are now prohibiting all weapon-related items from appearing in Google Shopping. Put your guns down.Do Not Feed the PandaDid you get some unwanted news from your SEO partner this month or did your monthly report seem a bit lacklustre? That’s probably down to Google rolling out v.3.9 of their Panda algorithm, which aims to remove low-quality content from organic results. Their message to publishers is to focus on providing the greatest user experience and not to second guess their algorithms.BingSocial SearchingIt can sometimes be like watching Ricardo Blas Jr and Usain Bolt running against each other in the 100m when it comes to Bing & Google’s product development, but Microsoft are slowly catching up. They’re making the most of their partnership with Facebook to introduce social elements to search results. You can now consult your friends (and experts) for advice when researching. It’s US only at the moment, but we’re quietly excited about it coming over the pond.Microsoft Cutting JobsMicrosoft have confirmed that a number of employees in their Online Services Group have been waved out of the door including their brilliant digital ambassador Mel Carson. This all came in the same week that they declared they would take a $6.2 billion charge in their second quarter.YahooAll Change At The Top In recent years the CEOs at Yahoo have moved on quicker than the England football managers but they now say that they’ve found someone who will last. Marissa Mayer was the 20th employee of Google and most recently worked on producing their suite of local search products. There has been lots of controversy surrounding her massive salary and her pregnancy but her background speaks for itself.GeneralDigital Media Spend to Grow 18% in 2012According to Miranda Miller of Search Engine Watch digital global media spend was expected to grow 16% in 2012 but has actually exceeded expectation by increasing to 18%. This means digital now makes up 20% of the total global advertising spend. As search queries increase year-on-year and people start allocating more of their marketing budgets to digital, we all need to ensure we’re focused.Olympics Mania!The only word I’ve been hearing more than ‘medal’, ‘gold’ and ‘olympics’ is ‘twitter’ whilst religiously watching the Olympic games. Twitter was the most popular social network for mentioning the opening ceremony with 97% of mentions, Tom Daley was a victim of abuse, Michael Phelps was the first swimmer to hit 1m followers, it interrupted timings in my favourite event and I started following the rather lovely Lizzie Armitstead. As a result it’s no surprise that Twitter are capitalising on this exposure to come out as the new media channel that can best compliment advertiser’s television media. As Gerry Shigh says “Twitter are going for gold!”