Yesterday Search Star packed their lunchboxes & took a train to London to take part in Google's Webmaster & SEO Seminar in London. We had been wondering why Google would like to speak to webmasters and SEOs - so far we would been invited into all kinds of events and training sessions concerning Google's money-making machine: Adwords. But SEO - what's in it for Google?
Artist’s signature: rel=”author”
Google’s head of search also highlighted the importance of not just quality content, but also the source behind it. In other words, authorship in search, or the rel=”author” attribute of theelement. (For those unfamiliar with the concept, the authorship markup allows Google to display author’s name and thumbnail picture in the rich snippet with the relevant SERP listings.) Does that affect your organic ranking? – asked the webmasters. Never mind that, they heard, it’s all about user experience. But the hint was that it does. Especially that the authorship markup can only be verified (& thus activated) through a personal Google Plus profile. A small incentive (or a promised thereof) for those who evangelise Google’s social effort?The rel=”author” markup is currently only available for single person web authors rather than teams or organisations.
Let’s get semantic!
Website metadata was a hot topic: Events, Reviews, Recipes – and more is on the way. Google, Yahoo and Bing may kindly choose to display your metadata in a rich snippet. (- Do these improve rankings? - Guys, it’s all about user experience!) Some of the supported metadata categories even allow microdata, such as genre and length of a film. For those interested, the supported categories are available on schema.org.