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On 21st June 2016 join Google and SearchStar for an afternoon seminar at the fabulous, 5-star, Gainsborough Hotel in Bath.
Our latest event is completely focussed on programmatic and looks at the technology available right now, as well as what's coming up in the future. We'll look at some real-life examples of cutting-edge campaigns, as well as a little bit of story-telling around the part programmatic plays in advertising of the future.
Google will be joining us too, to deliver their thoughts on the future of programmatic. Mobile, video and micro moments haven't gone away and the likes of beacons are making the future even more interesting...
We'll be talking about what's actually possible, right now. Advances in audience targeting and the wealth of data available means that online display has moved from 'spray and pray' to a platform for performance marketing with a measurable outcome.
Once the talks are over, we'll be heading out to the terrace for Pimms and sunshine...
Agenda
Welcome and introduction
Dan Fallon, MD, SearchStar
A programmatic future
Jennifer Prior, Agency Lead, Google
Buying consumer moments: Consumers don't like ads, right? Wrong. Programmatic in 2017 is about creating an experience rather than an advertisement to engage your audience at the right time and in the right place.
Dan Fallon, MD, SearchStar
Programmatic in practice: Real life examples of programmatic campaigns driving results.
Laura Cox, Programmatic Account Manager, SearchStar
Attribution and measurement for programmatic: How do you ensure your programmatic campaigns are accountable and evaluated fairly versus other channels?
Mike King, Technical Innovation Manager, SearchStar
Personalised web content: Creating a tailored experience for audiences of one.
Ryan Webb, CRO Director, SearchStar
