Over the past 2 years, we’ve grown accustomed to running our big digital advertising and analytics & conversion conferences at Bath’s Apex Hotel. So, starting in January we set out to try something new - something ambitious.
And it was through that ambition that ADFUTURES was born - a series of inspiring and actionable morning talks with three of the world’s biggest and model influential media owners; Amazon, Facebook & YouTube.
ADFUTURES’19: In Summary
Despite only being announced in December last year, we have been in awe of the response received by our ADFUTURES events. Each of the breakfast talks sold out, with the room full to bursting on each date.
Below is a quick summary of each breakfast, with all of the presentations we’re allowed to share included in the links. This won’t be the last you hear of ADFUTURES so stay tuned for more announcements in the near future.
Kicking off the serie was Mike Edwards, Agency Development Manager at Amazon. Prefaced with an introduction to amazon by our very own Dan Fallon, Mike took a closer look at Amazon Sponsored Ads and what they offer advertisers this year and beyond.
Rounding out the morning, SearchStar’s Senior Technology & Innovation Manager, Sian Miller, took attendees through Amazon’s DSP. Offering unique access to Amazon-owned inventory, their programmatic product gives advertisers exclusive access to audience segments based on browsing and purchase data.
Then it was over to Facebook and Lizzy Lillington-Lester to talk through the forthcoming developments in the company’s advertising offering. Unfortunately, Lizzy is unable to share the Facebook presentation outside of the room.
Instead, we’ve put Ryan’s introduction to Facebook and our three industry case studies together to give you a better idea of what can be achieved on the platform with the right approach.
Finally, last week Google brought two representatives to talk about the future of video. First up was Kelsey Bowers who impressed upon the audience how important digital video is now and will become over the next several years. One big takeaway was that by 2021 digital video will account for 82% of all consumer internet traffic.
Then it was the turn of Rebecca MacDonald, there to talk more about the content side of YouTube. In her presentation, Rebecca talked about the growing reach opportunity available for advertisers using YouTube and how important a consideration screen stacking is.
Bringing ADFUTURES’19 to a close was Rob Langan, veteran of the Facebook event, to talk attendees through our Intrepid Travel YouTube case study and what we’ve managed to achieve for that brand in the past two years.
One of the aspects of ADFUTURES we were most happy with was the engagement we received from each and every one of the attendees. We received absolutely loads of questions and had some truly interesting discussions.
Having said that, if you have any questions at all about the information presented, please don’t hesitate to get in touch today >>>