Smart Bidding refers to automated bid strategies that use machine learning to optimise for conversions or conversion value.
The algorithms consider three broad data categories (signals from the user, signals from the advertiser and signals from Google) to find the best individual bid for each and every auction.…
There's a useful little tick box in Analytics now that allows you to “exclude hits from known bots & spiders”.I quite often see a surge in bot visits coming thro…
Since June 2013, when we took delivery of Doubleclick Bid Manager, Google’s Demand Side Platform (DSP), Search Star has had access to the biggest ad exchanges in the world and th…
Search Star has moved...again!With the seams of our old office well and truly bursting and a gentle bit of coercion from the team, Dan has granted Search Star…
Hurray! It’s like Christmas! We’ve been wanting to see Search Funnel Data within the Adwords Interface for ages and finally we can customize columns to see this info down…
It's mid December and there's no more denying it: Christmas is well and truly upon us. The arty Autumnal Instagrams of November have officially run dry and the romance of…
It's time to start looking tentatively towards Christmas. Don’t worry, we haven’t got Jingle Bells on just yet, but with Google expecting 4.4 billion Christmas-related searches in the UK this…
