Our Landing Page Scorecard is an incredibly useful tool used by our conversion consultants to make initial observations about a landing page before embarking on further analysis. Though it looks simple, the scorecard is an essential part of understanding where to focus our efforts when improving landing page performance.
The…
In 1996 Bill Gates confidently declared that ‘content is king’. By and large that statement was, and remains, true despite frequent claims to the contrary by over-eager marketers and peddlers of clic…
