Advertisers are always looking for ways to make their ads more compelling than rival advertisers to increase their competitive edge. Their aim is to offer users a superior user experience that will, in turn, positively influence click-through rate (CTR) and Quality Score (QS).
Through achieving top-tier quality scores Google will…
At the end of March, the AdWords default view-through conversion window shrunk from 30 days to one day – which will have a considerable impact on year-on-year stats for many people. This ch…
Setting up AdWords Website Call Tracking in Google Tag Manager has historically been a nightmare, but not anymore! Follow the steps below & your AdWords Website Call Tracking will be set…
Google recently offered advertisers a greater level of control around how they serve ads to different devices and at what cost through the launch of tablet bid adjustments. As…
