A core component of our work as a media buying agency is the auditing of PPC accounts and the overall digital media buying plan of clients and prospective clients of all sizes. And the number of missed opportunities and misguided investment we uncover is frankly staggering.
Even more astounding, perhaps,…
Smart Shopping leverages the power of Google’s machine learning algorithms, greatly reducing the time you need to spend optimising Shopping campaigns, while also doing more with that time. In sh…
In its latest announcement, Google has said that “selling on Google” is set to become free, worldwide, by the end of the year. According to Google, it’s making this change…
Everyone knows what a macro conversion is; a booking, a transaction, the filling out of a key form on your website. Essentially a macro conversion is the primary conversion goal…
Advertisers are always looking for ways to make their ads more compelling than rival advertisers to increase their competitive edge. Their aim is to offer users a superior user experience…
At the end of March, the AdWords default view-through conversion window shrunk from 30 days to one day – which will have a considerable impact on year-on-year stats for many people. This ch…
Setting up AdWords Website Call Tracking in Google Tag Manager has historically been a nightmare, but not anymore! Follow the steps below & your AdWords Website Call Tracking will be set…
