Earlier this month, Google announced their plans to unify all their DoubleClick advertiser products under the single brand of Google Marketing Platform.
Further bits and pieces were given away during the Google Marketing Live keynote, but today (24th July) marks the first time we’ll start seeing some of the fi…
When you think of Amazon, you wouldn’t necessarily associate the eCommerce giant with search and programmatic buying. Arguably, you would be right to - in the marketplace they are ce…
The ongoing war against digital advertising fraud has moved up a gear with ADS.TXT
Earlier this month, the IAB Tech Lab finalised their latest update to the ads.txt…
With the Prime Minister announcing a plan to call a snap general election in the Summer, no doubt senior politicians and aides alike are scrambling around Westminster trying to organise…
