Google recently launched
structured snippet ad extensions which allow you to highlight product or
service information in your ads which you think the user might find useful and
subsequently make your ad more relevant. This can include amenities or services
you offer, destinations the user can travel to, brands you…
According to Google, 57% of leisure travellers and 64% of business travellers “always start [their] travel booking and shopping process with Search”. The basic principles of PPC are simple and can be appl…
There seems to be no limit to the number of new companies purporting to offer bid management software which will boost your PPC by 100% but is it really worth paying…
