As of May 2019 Facebook Relevance Score is dead.
The announcement that Facebook would replacing a handful of their reporting metrics with options “that may provide insights that are more actionable” came way back in March. Relevance Score, as you’ve probably guessed, was among them.
Below, we take a look at wha…
Launched way back in August 2016, Instagram Stories has since gone from strength to strength (at the expense of Snapchat’s popularity). It now has “500+ million” daily users, with Snapchat claiming less t…
With increasingly complex paths to purchase becoming the norm, the brands winning today aren’t waiting for their customers to come to them with purchase intent, they are creating it -…
Earlier this week SearchStar’s social media pioneers, Jo and Will, found themselves summoned to Facebook HQ. Despite having to get up earlier than any civilised human being should, they en…
This year saw the return of Social Media Week to Bristol, hosted by our friends at Ambitious PR. Marred by inclement weather (otherwise known as The Beast From The East)…
Facebook has announced that it’s going to limit how much data it makes available to advertisers buying hyper-targeted ads on the social network.
In light of the Cambridge Analytica pr…
Last week saw the return of the Bristol edition of Social Media Week. And while our Friday session was, unfortunately, snowed off (!), the first four days of the event went…
