Organic reach isn’t what it used to be. As a result, social media advertising is a must for brands trying to reach new and engaged audiences on social platforms. And boy are the targeting and audience options compelling. Just think about all the data social media users freely hand ov…
Ecommerce sales have been growing consistently over the past few years, and are expected to account for 15.5% of global retail sales in 2020. Come 2021 this figure is predicted to be 17.5%. Sales…
You’re probably already pretty familiar with Generation Y. This cohort, born in the early-1980s to mid-1990s, are also known as the millennials. There are thousands of memes ab…
Despite receiving more than its fair share of negative press in the last 12 months, Facebook remains by a wide margin the biggest social media platform on earth. At the end…
As of May 2019 Facebook Relevance Score is dead.
The announcement that Facebook would replacing a handful of their reporting metrics with options “that may provide insights that are more actionable” came…
Launched way back in August 2016, Instagram Stories has since gone from strength to strength (at the expense of Snapchat’s popularity). It now has “500+ million” daily users, with Snapchat claiming less t…
With increasingly complex paths to purchase becoming the norm, the brands winning today aren’t waiting for their customers to come to them with purchase intent, they are creating it -…
