A holiday rental firm wanted to double their online bookings. A reinvigorated campaign increased bookings by 175%...

Following a friend’s recommendation, we have worked with Search Star for the past three months – fantastic service, and enjoyable to work with. Professional, responsive, great at suggesting new ideas; everything has been done on time and to our budgets & targets – all very impressive. The PPC results have been excellent. Highly recommended.

Alex Spalding, Director, Alternative Aquitaine

About Alternative Aquitaine

Alternative Aquitaine is a holiday agency specialising in providing quality rentals in and around Aquitaine, France.

Objectives

After running PPC in-house, Alternative Aquitaine started working with SearchStar in June 2014. They needed to target the last minute summer holiday market, fast, and were looking to double the number of bookings via PPC over the next 60 days.

Results

SearchStar created a more granular campaign structure, updated the existing ad copy, optimised ad extensions and added additional targeting options. Once they were running efficiently, a targeted remarketing campaign was carried out to further enhance their results.

In the first two months of SearchStar running the campaign, bookings from PPC and other digital media campaigns were up 175%.