Significant advertising performance issues had been plaguing children's furniture retailer, Aspace. Working quickly, we turned the tables in under 3 months.

"What a difference three months can make! SearchStar and, in particular, our account manager Mike have been a complete joy to partner up and work with; words and actions have hit the mark, beating our agreed forecast, shifting our sales line upwards.

"We have experienced great communication, clear reporting and a ‘going the extra mile’ attitude at an extremely competitive price."

Severine Thirion, Aspace

Aspace

Aspace is a premium children’s furniture retailer. All their furniture is designed and built with quality and safety in mind, and to be as adaptable and functional as possible.

Their Objectives

A brand-focused strategy had led to a decline in new users and lacklustre ROAS across the board. Aspace wanted to rejuvenate their online performance across paid channels.

Looking for a fresh start and new ideas, Aspace wanted a quick turnaround in performance and a longer-term growth strategy.

Our Approach

Our teams worked closely with Aspace to understand their product set. The output of an initial audit was an immediate action plan that could be rolled out to reset performance, alongside a forecast of expected improvements.

Aspace’s accounts were totally rebuilt, placing greater importance on granularity and improving ad relevance across the board. By rebuilding the accounts inline with Google, Bing and Facebook best practice, we delivered an immediate performance gains.

This was coupled with each platform’s automated features, moving away from the manual approach previously in place. Smart Shopping was introduced to kickstart sales growth and add an extra layer of coverage for both shopping and remarketing.

Their Results

Within 3 months we had managed to turn Aspace’s digital performance around. Not only did we surpass all agreed KPIs, but compared to the previous 3 month period we saw:

  • 13% reduction in generic spend
  • 439% revenue increase
  • 206% shopping revenue increase

Want to turn your ad performance around?

Our teams have expertise across all paid media channels. Whether you're in need of performance boost on Google Shopping, or want to explore the possibilities of automation and smart bidding, get in touch today >>>