Atkins wanted to retain control of its accounts, but needed help to turn the paid search taps on and keep them running efficiently.

"It was refreshing to get an outside perspective on our current website and approach, we certainly learned and uncovered a lot in the short space of time we were with SearchStar.

"Collectively, we though the session was excellent. Harriet was clear and thorough, and patiently explained everything in a relatable way. We found both sessions engaging and came away feeling energised and inspired about how we can continue to move our business forward."

James Britton, Atkins Global

Atkins Utility Solutions

With over 15 years in the industry, Atkins Utility Solutions is a leading provider of utility searches and consultancy in the UK.

Their Objectives

Atkins wanted to improve and expand the performance of their Google Ads activity while keeping management of their account in-house. In particular, they wanted us to work with them to improve relevancy and efficiency to ensure that future spend wasn’t wasted.

Our Approach

Key to effectively helping Atkins manage their Google Ads activity in-house was properly understanding their needs. Taking a consultancy approach, we conducted a KPI workshop with Atkins to identify and discuss their value proposition and business objectives.

Following this process, our teams carried out a full audit of the Atkins Google Ads account to get it in the best shape possible. Based on the opportunities uncovered in this audit, their search campaigns were rebuilt from the ground up and comprehensive conversion tracking implemented before being handed back.

However, to ensure that Atkins didn’t fall back into bad habits, they sat down with our PPC account managers for a full day of best-practice training. This bespoke session was tailored to help Atkins effectively manage their new campaigns.

Their Feedback

KPI Workshop:

It was refreshing to get an outside perspective on our current website and approach, we certainly learned and uncovered a lot in the short space of time we were with SearchStar.

Training:

Collectively, we though the session was excellent. Harriet was clear and thorough, and patiently explained everything in a relatable way. We found both sessions engaging and came away feeling energised and inspired about how we can continue to move our business forward.

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