“We selected Search Star to assist us with our first foray into paid advertising, and we couldn't be happier. Not only has the service been impeccable – especially from our day-to-day account manager Laura – but the strategy has been perfectly aligned with how we do business. They clearly took the time to understand our business and our objectives, and have proven to be a key marketing partner as we further develop our brand. The insight they've provided has been helpful in not only better understanding our own clients, but also understanding how we can better do business. I view SearchStar as the gold standard for how business partnerships should be, and look forward to continuing this relationship.”
A global marketing and brand consultancy. BrainJuicer's FeelMore 50 campaign is the first ever leaderboard of the world’s most emotive advertising, according to their unique scoring system.
BrainJuicer initially contacted SearchStar about running a paid search campaign to create greater brand awareness for their FeelMore 50 campaign.
They wanted to target senior marketing decision-makers in major, global, consumer-facing companies looking for information about emotional and behavioural marketing and drive them to the FeelMore 50 microsite.
After a discussion with BrainJuicer, it was clear that paid search wasn’t the right channel to drive traffic for this type of campaign. BrainJuicer had a list of companies that they were interested in targeting and LinkedIn was identified as the best platform to use.
LinkedIn’s sponsored posts were the perfect choice and allowed direct targeting of the companies from BrainJuicer’s list, as well as specific job functions. This approach was combined with Remarketing once visitors had been to the FeelMore 50 microsite to promote further engagement with the site.
During the first month of the campaign, time on site had improved and we also suggested several changes they could make to their site in order to increase the number of contact form completions.