The South West's largest airport got in touch when their ROI took a nosedive. SearchStar helped them take flight with an 80% increase in bookings...

“We have worked with SearchStar for a number of years now and can highly recommend them. They are dedicated to delivering the highest quality client service and have demonstrated significant ROI in all PPC campaigns. They continually listen to our needs and recommend new ideas accordingly.”

Isabelle Whiteman Marketing Manager, Bristol Airport

About Bristol Airport

The largest commercial airport in the South West of England, Bristol Airport handles well over 5 million passengers a year. Car parking is one of the organisation’s largest revenue streams, although competition is increasing from other car parks near the airport, as well as aggregator services.

Objectives

Until September 2008, Bristol Airport was managing the PPC for their car parking operation in-house. But when the monthly costs rose without a corresponding return on investment, Bristol Airport asked SearchStar to take a look. After a successful meeting, Bristol Airport invited SearchStar to manage their PPC and digital media campaigns in order to increase volume of bookings while reducing costs.

Results

During the first month of the campaign, back in October 2008, cost per booking fell 27%, while bookings rose 8%. Seven years on, SearchStar still runs all of Bristol Airport’s PPC and digital media campaigns.

Making the most of their close relationship with Google, SearchStar has made sure that Bristol Airport has taken advantage of beta product releases – keeping their campaigns innovative and ahead of the competition.

Are your PPC campaigns being run properly?

Let us take a look under the hood. Click here and say hello today >