SearchStar became My Favourite Magazine's favourite PPC agency when they helped them achieve 27% YoY growth

About My Favourite Magazines

The official magazine subscription store for Future Publishing magazines such as Total Film, Guitarist and Digital Camera.

Objectives

My Favourite Magazine wanted to increase the number of sales and revenue they were driving from their PPC campaigns through increasing the efficiency of their campaigns whilst ensuring they had high keyword coverage across their magazine titles and in the markets they operate in.

Results

SearchStar started managing the My Favourite Magazines account in June 2015 and immediately launched restructured campaigns to improve their keyword coverage on Google. This included ensuring all magazine titles were covered by campaigns in the appropriate markets as well as adding generic variations of their magazine titles e.g. ‘music magazines’. In addition we replicated the Google campaigns onto Bing, which had not been used in over a year by the previous agency.

In the first month of managing the new restructured campaigns, sales increased by 12.7% and the CPA fell by 12.6% in comparison to the previous month. Subsequently sales peaked in December 2015 with growth of 26.6% year-on-year at a 23% cheaper CPA.