About Hodge Jones & Allen
Hodge Jones & Allen are an award-winning London-based law firm with a passion for civil liberties.
With an increasing reliance on third party lead providers, Hodge Jones & Allen approached SearchStar and asked us to take control of their new business pipeline.
Hodge Jones & Allen had a well-designed website, but it lacked one crucial thing: effective landing pages. SearchStar seized the opportunity to develop more relevant, niche landing pages, this time with clear USPs and a more prominent enquiry form. A/B tests were run to assess the impact and performance of the new pages.
The landing page tests delivered impressive results:
- Conversion rate increased by 588%
- Lead volume increased by 212%
- CPA fell over the initial 3 months by 76%
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