“We were really impressed with the Facebook campaigns Laura ran for us. The year-on-year comparison of initial response rates and reduced cost per lead are quite staggering and we feel that the booking conversion rate will be equally impressive. Audiences really seemed to engage with the adverts she created – we would happily recommend Laura and SearchStar”.
About Manor House Hotel
Manor House Hotel is the UK’s only Sport, Craft & Spa Hotel that specialise in activity breaks for all ages. The Manor Ashbury hotel is also the UK’s largest golfing resort with over 100 holes of Golf.
Run Facebook activity in order to drive brochure requests and booking enquiries ahead of peak season. Facebook activity focused upon their key competitive markets of Family and Golf.
SearchStar utilised Facebook’s powerful audience targeting and ad formats in January 2016, creating campaigns for their Family and Golf breaks. The targeting included breaking out campaigns by parent age-bands, ages of children, competitor and golfing interests. Carousel ads were created with engaging and appealing imagery, while tailored landing pages were set up to ensure each audience segment had the most relevant information to them.
Compared to the previous year, within the first month of the campaign starting:
- Overall leads increased 1,700%
- Cost per lead decreased 306%
- Brochure requests increased 2,316%
- Booking enquiries increased 466%
Additional social engagement metrics on the ads during the first month, included:
- +391 likes
- +79 shares
- +62 comments