Black Friday and Cyber Monday bookend the biggest online shopping weekend of the year. Oak Furniture Land felt compelled to act to make the most of its sales potential.

"We asked SearchStar to provide a strategy to help promote our 2016 Black Friday event outside of our current PPC and display activity. 

"This mixture of activity targeting at a granular level but at the right times has worked really well for us and proved that social media can generate sales.”

Vikki Chave, Oak Furniture Land

Oak Furniture Land

With over 85 stores across the country, Oak Furniture Land is the UK’s largest retailer of hardwood furniture.

Their Objectives

Black Friday presents a significant revenue opportunity. Oak Furniture Land’s challenge was the same as their competitor’s; remaining visible to their customers in the face of stiff competition.

Already performing well across PPC and display, Oak Furniture Land looked to SearchStar to go further still and do more to keep them front of mind across such a critical weekend.

Our Approach

Targeting awareness on the biggest online shopping day of the year, it was clear our expanded advertising campaign needed to go beyond an uplift in spend. The strategy was, instead, to move further up the funnel and maximise brand touchpoints for Oak Furniture Land.

To achieve this, our teams devised an approach designed to raise awareness, drive traffic and re-engage with potential customers. Firstly, we implemented a YouTube TrueView shopping campaign to serve potential customers relevant ads for specific products in-stream.

Secondly, Facebook Carousel and Twitter Cards were served to targeted audiences to further bolster awareness, drive traffic and, ultimately, assist in the conversion process.

Finally, a dynamic remarketing campaign ensured that customers who had visited the Oak Furniture Land website were served relevant ads throughout their online browsing experience.

The Results

Fuelled by our multi-media campaign, Oak Furniture Land had an incredibly successful Black Friday and Cyber Monday 2016. This led to an 8 element full funnel campaign around their winter sale period.