“SearchStar were appointed as our PPC agency just ahead of our peak Christmas season for Christmas Hampers, which was a calculated risk and one we were delighted to have made.
"Ian our Account Director has worked closely with us to fine-tune our PPC strategy. We’ve been delighted with the account's performance, especially conversion rates which are up by at least 50%. Bing has proven to be a core channel for our paid activity, which we are keen to keep investing in. To date our revenue within Bing is up 56% YOY. "
Regency Hampers are one of the UK’s leading suppliers of luxury food and wine gifts.
In such a competitive market, particularly amongst the likes of John Lewis, Fortnum & Mason and Harrods, Regency Hampers wanted to address rising CPCs, increase ROI and generate more revenue without increasing ad spend.
To achieve this ambitious objective, our first port of call was to totally overhaul Regency Hampers' Google Ads campaigns, driving quality scores up to receive the maximum click discount possible. With little room left for increasing ROI from Google, we decided to focus on Bing.
Previous results across Bing were poor, however all newly built search campaigns were imported into Bing, and initial results were looking healthy. It quickly became apparent that CPCs were significantly lower on Bing – 60% lower for November – and as a result we could get a much higher volume of clicks for the same budget vs Google.
Not only were we able to buy much cheaper clicks through Bing, but the average order values were 27% higher. This sits in line with the older, wealthier demographic who use Bing compared to Google - the ideal core target market for Regency Hampers.
As a result of its great performance, SearchStar increased the proportion of media spend through Bing to capitalise on the higher AOVs and lowers CPCs. The following performance metrics (1st-30th November 18) illustrate the benefits of increasing further budget into the Bing campaigns vs Google:
> 60% lower CPCs
> 27% higher AOV
> 81% higher ROI
> Overall revenue up 56% YoY
Are your PPC campaigns being run properly?
Let us take a look under the hood. Click here and say hello today >